Continuous Inkjet Direct Mail

What does fully variable Direct Mail mean to you?

If you answered “personalization and an offer”, you are missing an opportunity to speak to your customer on a truly one to one basis.

To engage someone on a one to one level, your direct mail piece must be relevant.  To create relevance, you must utilize as much data you have about your clients.

With AIIM, our Continuous Inkjet process will allow you to make a more robust and engaging campaign.  For the same price that you print shells and laser in black and white today, you can incorporate more of your customer data, unique images for each record and all in full colour.

 

The benefits of this new process allow you to:

  • Eliminate over-printing and printed shells, which eliminates paper waste
  • Save costs versus digital printing
  • Reduce your time to market