The AIIM Blog

Re-Thinking Direct Mail – Getting Engagement & Lift For Your Campaigns

Re-Thinking Direct Mail – Getting Engagement & Lift For Your Campaigns

How many pieces of mail did you receive in your mail box this week?  Of the pieces that weren’t bills, how many did you open?  Why?  What about everything else?

Let’s talk about the pieces you did open.  My guess is that the majority you did open were from companies you have a relationship with.  Now what about the rest?  Why did you open or look at the piece?  Was it personalized, colourful, unique?

This is ...

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What Was Old Is New Again

Over 570 years ago the printing press was invented by Johannes Gutenberg, which gave the world the ability to rapidly spread various types of communication.  Since then, many new inventions have come along to increase the efficiency of delivering communications; Telegraphs, Radio, Television, Email and the Internet.

With every introduction of new technology, as different as each one is, there was always one constant theme that emerged – “Print is dead”.

However, here we are in 2013 and you are most likely ...

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Welcome to The AIIM Blog

Welcome to our new blog, where you will find interesting articles on the print industry, new ideas for campaigns and new techniques and technology we’re looking into.

Come back often to see what’s new!

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